| Sensina provides relevant and specific solutions to cover all your product development concerns. - Sensory profile The sensory profile is used to identify and describe, quantitatively and exhaustively, the sensory properties of products in order to: • understand the sensory characteristics of each product; • position products in a competitive environment. - Consumer tests These tests are used to assess the level of appreciation and to identify preferences of target consumers. They enable the plotting of products' strong points and weak points. - Preference mapping Preference mapping is a method that combines both consumer tests and sensory profile. It is used to explore and understand the structure and tendencies of consumer preferences. It also allows the prediction of consumer behaviour and acceptance of a given product. - Difference test The difference test identifies differences or similarities between two products. |
